Let's look at it a different way - if I've chosen a school, doesn't that mean I've chosen the school's leadership? If a school is riddled with bad teachers, doesn't that say something about that leadership? If there are a few weak teachers, how will they improve without support and a chance to practice? My experience with first year teachers has been, so-so at best, but if no parent chose to let their kid attend a first year teacher's class... It seems like a disaster to me. If you're in a total disaster of a school, cherry-picking the few remaining great teachers in that school is not going to work for long. If you can figure out who those great teachers are, don't you think all the other parents can? And then what - a race to register first and get those teachers?
Beyond the incendiary headline, I guess what Mr. Rotherham is really advocating is for parents to be the squeaky wheel that demands a specific teacher and complains and whines enough to get their way. Obviously, this only works if a very small minority takes his advice. The rest are just bad parents in his book, I guess. My choice is pick a school with excellent leadership and let them do their job. I will support a school that I think needs my support, with energy spent on improving it, rather than whining to benefit of my kid and the detriment of everyone else's. If that makes me bad, so be it.